We run into business leaders that are some of the most intelligent and successful in their fields but who fail to see how technology and innovation is changing the world, and specifically, how their industry is changing. I sat in a meeting with one of the world’s largest airlines at their parts warehouse with 10 of their team members and a senior sales executive. The executive said, “People won’t buy aircraft parts online. Not in my lifetime.” This sentiment is prolific in the aircraft parts trading and selling segment of aerospace.