How to Leverage Google Search to Drive More Business to Your Website
When Someone Searches Google for an Aircraft Part Number and You Have it, Will They Find You?
On the surface, it might seem like using Google Search to market aircraft parts is a waste of time. But in fact, there are a number of different benefits that make it worth considering. According to Citrix, about 50 percent of workers identify as digital natives, and by 2025 that figure will rise to 75 percent. Why does this matter to you? Digital natives do business online first and this generation had the Internet from the day they were born.
If you’re an aircraft part trader, distributor, or MRO and looking to sell or market aircraft parts online, this article will give you some food for thought.
Start with the Right Website
Whether you want to actually sell the part online or generate a request for quote, the first step is to have a way to post your part numbers or inventory online. If you have a small amount of parts then using an off-the-shelf solution like Wix, Squarespace, or WordPress will do the trick. However as you grow your inventory you will want to move to an eCommerce type solution that will allow your customers to search by part number, condition code or more. Additionally you will want to be sure they offer Search Engine Optimized (SEO) web pages that will help Google find you.
Go Further with a Solution that is Integrated with Your Inventory
To remain competitive, having an integrated approach to keeping your website up to date with your inventory and part repair capabilities is key. Relying on spreadsheets—or worse, manually typing them into a web page—is not realistic.
Of course we have to mention that we provide an integrated solution that synchronizes your inventory or part numbers to your branded storefront using the AeroParts Now eCommerce module that is optimized for SEO. Our solution works with Quantum, Pentagon 2000, SAP, AvSight, ERP.aero and more. We're the only purpose-built eCommerce solution for the aerospace industry that supports both quoting workflow and true eCommerce transaction capabilities.
AeroParts Now provides an integrated solution that synchronizes your inventory or part numbers to your branded storefront, optimized for SEO.
Once you have published your inventory online in an SEO-friendly format, it’s time to get Google Search Console integrated with your site.
What is Google Search Console?
Google Search Console is a free service that enables you to monitor your business’s presence in Google search results and gives you access to other helpful tools, such as a link verifier and a site crawl. Using Google Search Console combined with the right website and Google My Business (GMB) will create the foundation for success to market and sell your aircraft parts online.
How to Get Started with Selling Aircraft Parts with Google
Airlines and aircraft owners buy parts when they need them, not when they want them, and they need to be able to find you when they need you. By following these steps you can continue to grow your business, especially with the younger generations that are filling the ranks of today's positions responsible for procuring aircraft parts.
Step 1: Sign-up for Search Console
You will need a Google account and you can easily obtain a free one by just signing up. Once you have your Google account you can sign up for Google Search Console.
Step 2: Verify Ownership of your site
After you sign up you will need to follow the instructions on verifying you are the owner of the web page. And after you are up and running, expect the following from Search Console.
Day to Day: Google Will Send You Emails Based on Search Activity
Once you sign up and verify ownership of your site Google will start with sending you emails if any unusual events occur on your website—including hacking incidents or issues that Google finds while crawling your website. Google will also notify you if they detect anything that violates their search quality guidelines.
Monthly: Check Your Performance
Every month you should look at your Search Console dashboard and the easiest way is to use the overview page. You will find the sections: Performance, Coverage and Experience. This is where you can quickly look for increases in errors or check that you don't have any dips in your click counts.
When You Change Content on Your Part Sales Website
Check your Search Console whenever you make changes to your site to monitor how your site behaves in Google Search. When you add new content you should do the following checks:
Ensure that Google can access those new pages using the URL Inspection Tool
Let Google know what pages to crawl by revising your sitemap.
You can also tell the Search Console which pages to not crawl.
A few weeks after posting content or maybe adding more part numbers check that the number of index pages in your site is rising.
The Takeaway
This is only a start at getting you set-up to market the parts and capabilities you offer as an MRO or aircraft part supplier. AeroParts Now has partnered with experts that can take your online presence to the next level and future proof your company.
The takeaway: to get found online, you must have a strategy. Make sure to use the right keywords, optimize your site for Google, and use content to get attention.
