7 Reasons to Add Google Analytics to Your Metrics Toolbox

Why Google Analytics?

Google Analytics allows you to track and understand customer behavior, user experience, online content, device functionality and more. Whether you are operating an APN Storefront eCommerce site, an APN RFQ account, or a third-party eCommerce application, you’ll want the insights that Google Analytics offers.

For example, you can see how many customers visit your quote approval pages, which products are trending on your eCommerce store, what types of devices customers are using, what geographic regions customers are visiting from, and more. Knowing these types of metrics helps you know which accounts are driving revenue, and which products to promote to your customers.

 

Seven Reasons to Use Google Analytics

Here are seven reasons to use Google Analytics on your website:

  1. You can see how people find your website. Google Analytics shows you what other sites, besides Google Search, are driving traffic to your website. 

  2. You can track what people do when they’re on your website. Google Analytics shows you the path people take through your website, from page to page and product to product.

  3. You gain data on who's visiting your website and how. Google Analytics also provides other demographics like geography and device types. This can help when considering translation

  4. You can find the most popular pages on your website. This can help answer the question,
    “What products are customers searching for most of all?”

  5. It helps you track conversions. Google Analytics can help define the path from initial contact to sale.

  6. It’s free. No explanation needed here!

  7. It’s easy to install and use. We even offer a tutorial on how to get started with Google Analytics, and how to integrate Google Analytics with your AeroParts Now account.

 

Get Started with Google Analytics

For AeroParts Now customers, it’s easy and free to get started with Google Analytics, and easy to integrate the software platform with AeroParts Now. If you’re a current customer Read this tutorial to get started today.

If you’re not an AeroParts Now customer, you can get started with Google Analytics here.

Get Started with AeroParts Now

If you’d like to learn more about how AeroParts now can accelerate your parts sales business, sign up for a free demo here.

Jonathan King

Jonathan is the Director of User Experience (UX) design for AeroParts Now. Jonathan leads UX and visual design for AeroParts Now applications and branding, ensuring consistent experiences across all digital platforms. He has been designing interactive experiences since 1999, and led high-profile design projects for over 13 years at Gulfstream Aerospace prior to joining AeroParts Now. He brings a solid blend of analysis and creativity to design powerful, elegant, and simple products for customers in the dynamic aviation industry. Mr. King holds BA Journalism and MS Media Arts & Sciences degrees from Indiana University.

https://www.linkedin.com/in/jkingprofile/
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